PPC Specialist
What type of company is it?
Digital Marketing Agency based all over the UK
What am I responsible for?
- Develop and execute budget strategies for Google Ads and social media campaigns
across multiple locations. - Analyse campaign performance metrics to optimise budget allocation and enhance
ROI. - Monitor and oversee advertising spend across diverse platforms to ensure efficient
use of budgets. - Conduct comprehensive research and analysis to identify cost-effective advertising
opportunities. - Collaborate closely with individual marketing teams to align budget allocation with
campaign goals. - Stay updated with industry trends and platform changes to refine advertising
strategies. - Generate detailed reports and insights on budget performance for key stakeholders.
What would the ideal candidate bring?
- Proven experience (3+ years) as a Google Ads and Social Media Budget Specialist on
Meta Ads and other social platforms. - In-depth knowledge of Google Ads and social media advertising platforms, mainly
Meta Ads. - Proficiency in budget planning, allocation, and optimisation.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent communication and collaboration skills.
- Capability to thrive in a fast-paced environment and meet stringent deadlines.
- Relevant certifications (e.g., Google Ads certification) would be advantageous.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Extensive experience in Google Ads and social media advertising optimisation on
Instagram, Facebook, LinkedIn and other major platforms.
What's in it for me?
- £30,000 – £35,000 per year.